ChatGPT and other generative AI tools can be used to create highly specified new content quickly making them useful tools for ideation, both for generating alternative ideas and in avoiding some ideation pitfalls (e.g. fixating on the first idea, having a preconceived notion of what a good solution should look like, and being reluctant to share ideas due to anxiety, embarrassment, or having strong ownership of ideas). GenAI can be used for conceptual work, marketing, strategy development, and many other use-cases. We can mirror this use in class, and ask students to start an activity / project with a GenAI and then assess the outputs and narrow down to one or more options to pursue for the project itself.